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• How to see Shopify Rollouts experiment results by revenueThe built-in Rollouts view reports rates, not revenue. Here's what to compare per variant to pick a winner by money.
• Why did my conversion rate go up but my profit go down?A change that lifts conversions can still cut what you keep per order. How to compare profit per session before you ship the winner.
• My Shopify sales dropped — how do I find what changed?Line up a sales drop against theme publishes, discounts, price edits and experiments. A step-by-step way to find the cause.
• When should I end a Shopify Rollouts experiment?Enough data, a full week, no overlapping sale, no mid-test edits. A checklist before you apply a result you can't undo.